Last updated: 2 June 2026
Inani Customer Ltd t/a Keystone IQ
1. Who We Are
This website is operated by Inani Customer Ltd (company number 14715888), registered in England and Wales, with its registered office at 259 Copnor Road, Portsmouth, PO3 5EE, United Kingdom. We trade as Keystone IQ.
We can be contacted at: info@keystoneiq.co
Inani Customer Ltd is the data controller for personal data collected via this website.
2. What Data We Collect
2.1 Data you provide directly
When you use our contact form or email us, we collect:
- Your name
- Your email address
- Your organisation or firm name
- Any other information you choose to include in your message
2.2 Data collected automatically
When you visit our website, we or our analytics providers may collect:
- IP address (typically anonymised)
- Browser type and version
- Pages visited and time spent on each page
- Referring website
- Device type and operating system
2.3 What we do not collect
Our analytical services do not require client-side personal data. Transaction data provided by clients as part of a service engagement is processed under a separate data processing agreement (see Section 8).
3. How We Use Your Data
We use the personal data collected through this website for the following purposes:
- To respond to enquiries submitted via the contact form or by email
- To provide information about our services where requested
- To improve our website through aggregated, anonymised analytics
- To comply with legal obligations
4. Legal Basis for Processing
We rely on the following legal bases under UK GDPR:
- Legitimate interests: responding to professional enquiries and improving our website
- Contract performance: communicating with clients in the context of a service engagement
- Legal obligation: where processing is required to comply with applicable law
We do not use your data for automated decision-making or profiling.
5. Cookies and Analytics
This website uses Google Analytics (via Site Kit by Google) to collect anonymised data on website usage. Google Analytics may set cookies on your device to distinguish visitors and track sessions.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
We do not use advertising cookies or tracking pixels for marketing purposes.
6. Data Sharing
We do not sell, rent, or otherwise trade your personal data. We may share data with:
- Service providers who support the operation of this website (such as hosting and analytics providers), under appropriate data processing agreements
- Professional advisors (legal, financial) where necessary, under obligations of confidentiality
- Law enforcement or regulatory authorities where required by applicable law
7. Data Retention
Contact enquiries and related correspondence are retained for up to 24 months from the date of last contact, unless a client relationship is established, in which case records are retained in accordance with our engagement terms.
Anonymised analytics data is retained in accordance with Google Analytics default retention settings.
8. Client Data and Service Engagements
Transaction data and related datasets provided by clients for analysis are processed solely for the purpose of delivering the contracted service. Such data:
- Is not used for any purpose beyond the scope of the engagement
- Is deleted or returned within 30 days of service delivery unless otherwise agreed in writing
- Is subject to a separate data processing agreement where required by law
Clients warrant that they have appropriate authority to share data provided to us, including any applicable customer consents or contractual permissions.
9. Your Rights
Under UK GDPR, you have the following rights in respect of your personal data:
- Right of access: to obtain a copy of the data we hold about you
- Right to rectification: to correct inaccurate or incomplete data
- Right to erasure: to request deletion of your data in certain circumstances
- Right to restriction: to limit how we process your data in certain circumstances
- Right to object: to object to processing based on legitimate interests
- Right to data portability: to receive your data in a structured, machine-readable format
To exercise any of these rights, contact us at info@keystoneiq.co. We will respond within one month of receiving your request.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
10. International Transfers
Analytics data may be processed by Google LLC in the United States. Google participates in the EU-US Data Privacy Framework and implements standard contractual clauses for transfers from the UK. We do not otherwise transfer personal data outside the UK.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be available at keystoneiq.co/privacy-policy. Material changes will be indicated by an updated date at the top of this page.
12. Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Inani Customer Ltd t/a Keystone IQ
259 Copnor Road, Portsmouth, PO3 5EE, United Kingdom
info@keystoneiq.co