Twenty years of customer insight, productised for private equity
Keystone IQ’s Revenue Quality Architecture™
How much of next year is already in the bag, and how much has to be won.
Reconciled to the accounts · No personal data · Days not weeks
Same revenue line. Different assets.
Private equity prices a business on revenue. The customer base is what generates it, and what a buyer is actually acquiring.
Two businesses can post the same growth with very different risk underneath. Cohort averages and management forecasts won’t show which is which.
How it works
The system does the heavy lifting. Experience makes the calls.
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01 Prove the numbers
Customers, transactions and revenue reconciled to the accounts before anything else.
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02 Group by behaviour
How often, how much and how broadly customers buy. Not spend bands.
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03 Follow every customer
Who was won, who was lost, who is buying more and who is buying less.
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04 Price every lever
What one point of improvement is worth next year.
The Floor
The most honest number in the room
Next year’s revenue from today’s customers alone, before any new customer is won.
The gap to today’s revenue is what acquisition must deliver just to stand still. For an operating partner, it is where the value creation plan starts.
Every lever priced, in the room
When the investment committee asks “what if?”, the answer is priced in the meeting, not promised for next week.
- Levers moved live, with the downside included
- Every target labelled evidenced or assumed
- Management decides what to go after
What your team gets
Your report, online
Four pages for a Health Check, eight for a Customer Base Diagnostic. Also as a file or PDF.
Your own scenarios
Run the levers between meetings.
The Excel bridge
The Floor, levers and retention by customer group, ready for the deal model.
A sealed audit trail
Every figure traces back to the data and settings behind it.
Like-for-like re-runs
The same definitions through the hold, comparable across the portfolio.
Eight pages. Eight questions.
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01 Summary
What is the one thing I must know?
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02 Basis of preparation
Can I trust these numbers?
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03 Customer groups
Which customers carry the revenue?
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04 Customer movement
Is the growth real?
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05 Revenue outlook
How much of next year do I already own?
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06 Scenarios
What if we keep or win more customers?
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07 Value creation levers
What is each lever worth?
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08 Operator read
What did this change about the business?
Built to stand up to scrutiny
Robust
Reconciled to the accounts, every figure cross-checked, every claim tested. If it doesn’t add up, it doesn’t go out.
Fast
Weeks of spreadsheet work now run in minutes. Late data is re-run the same day, on the same definitions.
Operator-led
Twenty years of judgement at every step, from reading the base to signing off the report.
From entry to exit
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01 Entry
Is the revenue real and durable?
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02 Entry and early hold
Where is the value, and what moves it?
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03 Hold
Is value creation happening at customer level?
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04 Exit
What will a buyer ask for?
Questions
Natalie McCrae walks through a demo business in the client view and runs scenarios live. Bring a question from a live deal if you have one.
A system that shows how much of next year’s revenue today’s customers will bring, reconciled to the accounts, with every lever priced.
Next year’s revenue from today’s customers alone. The gap to today’s revenue is what new customers must win just to stand still.
No. It reports observed customer behaviour, and every scenario target is labelled evidenced or assumed.
Yes. You get the report online and can run your own scenarios. The build, checks and release stay with Keystone IQ.
Anonymised transactions, including refunds, cancellations and failed payments, plus product categories and the business’s own control totals. No personal data.
No. Client data stays on Keystone IQ’s own systems and is never provided to third parties to train their models.
In minutes once the data reconciles. A Health Check reports in five days from clean data, a Customer Base Diagnostic in ten.
Before you price the next deal, see what the customer base is doing
A walkthrough with Natalie McCrae. Nothing to prepare.