Standard commercial due diligence reads the P&L and asks whether revenue is growing. Keystone IQ’s Revenue Quality Architecture™ asks a different question: is the customer behaviour underneath it durable? A recent European ecommerce engagement shows what that distinction looks like in practice, and what it surfaces that aggregate reporting cannot.
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Notes, commentary and working perspectives on customer base intelligence and private equity value creation.
Keystone IQ, an operator-grade customer-base intelligence firm for private equity deal teams, launches today with evidence, not a promise: an anonymised analysis of a real customer base, and the implications for three key deal moments: entry, hold and exit.
Read article →A target reports 32% customer growth, revenue up 12%, churn contained — yet eighteen months into the hold the base looks materially worse. The gap between revenue growth and revenue quality is the difference PE deal teams pay at exit.
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